Sara Pouri
Sara Pouri, Creative Director
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Beats by Dre #DaisyChallenge

Want to be in a music video? TikTok goes colour crazy to launch the new PowerBeats Pro headphones

Beats products have cameoed in some of the world's most famous music videos. But Gen Z aren't just watching videos anymore, they're making them.

Beats products have cameoed in some of the world's most famous music videos. But Gen Z aren't just watching videos anymore, they're making them.

So we teamed up with pop provocateur Ashnikko to co-create the music video for her new single ‘Daisy’ on TikTok.

The track centred around colour and self expression, and was written especially for the campaign.

Ashnikko put the call out to targeted TikTok communities via four fresh colour challenges, themed to the new Powerbeats Pro colours.

Each challenge was designed to let Gen Z showcase their creativity, with the best selected by Ash and Beats to feature in her colourful final film.

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#BeatsDaisyChallenge was viewed an astonishing 8.1 billion times. Add to that an uplift in brand awareness and purchase intent. But, the best number of all is that 2.2 million gen z-ers uploaded videos to be a part of our campaign. Lovie Awa

#BeatsDaisyChallenge was viewed an astonishing 8.1 billion times. Add to that an uplift in brand awareness and purchase intent. But, the best number of all is that 2.2 million gen z-ers uploaded videos to be a part of our campaign.

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