Sara Pouri
Sara Pouri, Creative Director
BIGUP_2.png

BigUp.AI

D&AD Future Impact Pencil Winner

What’s your biggest strength? Uhh. Umm... I don’t know

Women are 4 times more likely than men to use language that shrinks their successes, undermining their value and skill.

BigUp.AI rebalances the chance of success in women’s favour, by helping us find the words to speak about ourselves with impact.

The tool helps all women describe their skills more confidently. And, in turn, to reconsider the language they use to talk about themselves. It uses cutting-edge Microsoft LUIS Natural Language Processing and Machine Learning technology to identify

The tool helps all women describe their skills more confidently. And, in turn, to reconsider the language they use to talk about themselves.

It uses cutting-edge Microsoft LUIS Natural Language Processing and Machine Learning technology to identify passive language and give more powerful, bigged-up alternatives.

Screenshot 2021-02-26 at 11.37.09.png

D&AD Future Impact Shared by NASA Fast Company World Changing Ideas 2021 Campaign Tech for Good IPM COGS Grand Prix IPM COGS Best Use of Innovation IPM COGS Agency of the Year BIMA Emerging Technology: Innovation

D&AD Future Impact

Shared by NASA

Fast Company World Changing Ideas 2021

Campaign Tech for Good

IPM COGS Grand Prix

IPM COGS Best Use of Innovation

IPM COGS Agency of the Year

BIMA Emerging Technology: Innovation