Marmite. If you don’t love it, you hate it. Or do you...?
We created Hypnobeat, a scientifically-proven track that uses sensorial sound techniques to make Marmite taste sweeter to haters.
Our breakfast banger is a collab between Professor Barry C. Smith, Director of Sensorial Studies at University College London, and trance producer Billon. It uses sounds and frequencies that enhance sweetness, a phenomenon known as ‘sonic seasoning’.