We used the power of music to hypnotise the ‘haters’ of the UK into ditching sugary spreads and become lovers of Marmite instead.

Hypnobeat is a scientifically proven music track that uses sensorial sound techniques to alter the way Marmite tastes, leaving your mouth genuinely mesmerised.

This socially-led campaign combines the hypnotic frequencies of trance producer Billon, the entrancing tones of Nicholas Burns and the great mind of Professor Barry C. Smith, Director of sensorial studies at University College London, to make Marm more palatable to haters.

Sugary-spread-loving-Marm-haters get ready. The campaign is planned to go live in 2021, with talks of a record release also in the mix.

Marmite HypnoBeat

We used the power of music to hypnotise the ‘haters’ of the UK into ditching sugary spreads and become lovers of Marmite instead.