Sara Pouri, Creative Director
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Eat Your Feed

Sometimes, all it takes to trigger a memory, is a taste

Knorr wanted to inspire young families to live a more adventurous life through their recipes. Problem is, no one wants to be told how to have a good time by a stockpot.

Knorr wanted to inspire young families to live a more adventurous life through their recipes. Problem is, no one wants to be told how to have a good time by a stockpot.

They’ve been there, done that, and got the IG feed to prove it. So we thought, wouldn’t it be more interesting to let them discover meals based on memories? So in collaboration with W Comms PR, we created the world’s first pop-up restaurant where you order via your Instagram, instead of a menu.

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 The was made possible by the ‘Eat Your Feed’ AI tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences.  So whether it was hiking in the Atlas Mountains, or sunning yourself in Greece, EYF

The was made possible by the ‘Eat Your Feed’ AI tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences.

So whether it was hiking in the Atlas Mountains, or sunning yourself in Greece, EYF will serve you a tasty result that’ll encourage you to recreate the good times at home with Knorr stocks.

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