Is your bank using your money to destroy the planet?
The Co-operative Bank needed to reaffirm its position as the UK’s original ethical bank.
With a modest budget and a genuine point of difference—it hasn’t invested in fossil fuels for over 20 years—we launched the "Withdraw From This" campaign.
An unsettling education to help people understand what their banks could be investing in without them realising.
Through disturbing visuals, projected live in-camera with real passersby, we exposed what goes on behind the scenes at many banks.
The campaign ran across TV, VOD, radio, OOH takeovers of commuter hubs, and social.
Current Account applications increased by 33%, and SME Business banking saw a 143% boost in traffic to Business Current Account pages.
And crucially, The Co-operative Bank reclaimed its #1 position as the UK’s most ethical high street bank.
Recognised by:
Effies
British Arrows
Gerety Awards
Prolific North Awards