Sometimes, all it takes to trigger a memory, is a taste
They’ve been there, done that, and got the IG feed to prove it. So we thought, wouldn’t it be more interesting to let them discover meals based on memories? So in collaboration with W Comms PR, we created the world’s first pop-up restaurant where you order via your Instagram, instead of a menu.
Alongside this, we launched the ‘Eat Your Feed’ tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences.
Each Instagram image holds a very rich source of information from location to caption keywords. The tool uses this data alongside image recognition to match posts to your perfect recipe.
So whether it was hiking in the Atlas Mountains, or sunning yourself in Greece, EYF will serve you a tasty result that’ll encourage you to recreate the good times at home with Knorr stocks.